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Erika Jackson

Wow! A whole page about me!

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Hello! I'm        !

What's the story behind the name Birdy?

It all started in the 6th grade. I had unsuccessfully tried out for every sports team, until I came across Track & Field. I was by far one of the smallest people on the team, which means expectations were low. Of course, I was not going to let my small stature stop me from trying the hurdles. With the hurdles being half my height, my coach had her doubts.

I took this as a challenge!

Needless to say, I failed horribly after my first few attempts which lead to my teammates mocking me with the name "Birdy". According to them, I resembled "a dead bird that was shot out of the sky." After that, the name stuck, and I was known as Birdy. However, this didn't discourage me from trying again. ​

 

I went on to compete collegiately as a Division 1 scholar-athlete in the pentathlon and heptathlon. As a heptathlete, my favorite and best event were the hurdles! The roadrunner icon is a symbolic representation of my story and part of my brand.

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EXPERIENCE

May 2021 - Present

Art Director

CBN (Christian Broadcasting Network)

Design print-ready files for Resource Sheets and Survey Appeals. Create Zmags and update the website with interactive pdfs. Currently creating a style guide and website design for an upcoming broadcast show. 

Jan. 2021 - Apr. 2021

Associate Art Director (On-Call)

Designed Resource Sheets as print-ready files for the marketing team by following branding guidelines.

Mar. 2020 - Present

Chief Marketing Officer (Part-Time)

AAM (Ad Astra Media)

Manage and direct marketing team's social media accounts. Strategize marketing campaigns and ad promotions for events and book promotions. Create and design content, such as still graphics, gifs and videos. Analyze insights reports to optimize ROI and generate new leads.

Nov. 2019 - Apr. 2021

Marketing Manager

Influance Hair Care

Managed marketing team and all social media platforms. Updated branding guidelines. Created media graphics, eBlasts, infographics, video, printed catalogs, printed banners, and more. Designed landing pages and monitored analytics to improve and implement new marketing strategies.

Aug. 2018 - Nov. 2019

Administrator/Graphic Designer

Created and implemented a front desk procedure manual. Handled face to face PR and customer service. 

Oct. 2021 - Present

In Progress: MBA Degree

Regent University

I am currently enrolled in the Graduate School of Business & Leadership, with a concentration on Marketing

Aug. 2012 - May 2016

B.S. Studio & Digital Arts: Graphic Design

Minor: Business Marketing

Liberty University

While attending Liberty, I was on the Dean's List and was a scholar-athlete on their track & field team. 

Certifications

Online Courses

Hubspot Academy & Alison

Learning never stops! While gaining experience on the field, I continue to educate myself through earning certifications.

Content Marketing Certification
Content Marketing Certification

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Inbound Sales Certified
Inbound Sales Certified

Hubspot Academy

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Email Marketing
Email Marketing

HubSpot Academy

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Content Marketing Certification
Content Marketing Certification

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EDUCATION

CLIENTS

I'VE WORKED FOR SOME PRETTY COOL COMPANIES & CLIENTS OVER THE YEARS
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SKILLS

WHAT PEOPLE SAY

Nat Marshall

Human Resources

(BWXT Technologies)

“Erika used her creative talents to promote a unique fundraising event – Laser Tag.  She met with the Planning Team to discuss the event and developed a poster that captured everything the team was looking for and more.”

Kami Marshall

Administrative Director

(DanceLynchburg)

“Erika's work is phenomenal, she has provided Dance Lynchburg with flyers for many of our fundraisers and also advertising for our dance studio. It is work that's catchy and overall the perfect fit for our needing. She was very professional and provided work in a timely fashion. She has done great work for us and I would recommend her to anyone needing these services!” 

Ashley Bookbinder

Director of Operations

(Liberty University Track & Field)

“Erika was a joy to work with on our design needs. She always responded to emails in a timely and professional manner and produced a quality end product. I would highly recommend Erika for any design project.”