Wow! A whole page about me!
Hello! I'm !
What's the story behind the name Birdy?
It all started in the 6th grade. I had unsuccessfully tried out for every sports team, until I came across Track & Field. I was by far one of the smallest people on the team, which means expectations were low. Of course, I was not going to let my small stature stop me from trying the hurdles. With the hurdles being half my height, my coach had her doubts.
I took this as a challenge!
Needless to say, I failed horribly after my first few attempts which lead to my teammates mocking me with the name "Birdy". According to them, I resembled "a dead bird that was shot out of the sky." After that, the name stuck, and I was known as Birdy. However, this didn't discourage me from trying again.
I went on to compete collegiately as a Division 1 scholar-athlete in the pentathlon and heptathlon. As a heptathlete, my favorite and best event were the hurdles! The roadrunner icon is a symbolic representation of my story and part of my brand.
May 2021 - Present
CBN (Christian Broadcasting Network)
Design print-ready files for Resource Sheets and Survey Appeals. Create Zmags and update the website with interactive pdfs. Currently creating a style guide and website design for an upcoming broadcast show.
Jan. 2021 - Apr. 2021
Associate Art Director (On-Call)
Designed Resource Sheets as print-ready files for the marketing team by following branding guidelines.
Mar. 2020 - Present
Chief Marketing Officer (Part-Time)
AAM (Ad Astra Media)
Manage and direct marketing team's social media accounts. Strategize marketing campaigns and ad promotions for events and book promotions. Create and design content, such as still graphics, gifs and videos. Analyze insights reports to optimize ROI and generate new leads.
Nov. 2019 - Apr. 2021
Influance Hair Care
Managed marketing team and all social media platforms. Updated branding guidelines. Created media graphics, eBlasts, infographics, video, printed catalogs, printed banners, and more. Designed landing pages and monitored analytics to improve and implement new marketing strategies.
Aug. 2018 - Nov. 2019
Created and implemented a front desk procedure manual. Handled face to face PR and customer service.
Oct. 2021 - Present
In Progress: MBA Degree
I am currently enrolled in the Graduate School of Business & Leadership, with a concentration on Marketing
Aug. 2012 - May 2016
B.S. Studio & Digital Arts: Graphic Design
Minor: Business Marketing
While attending Liberty, I was on the Dean's List and was a scholar-athlete on their track & field team.
Hubspot Academy & Alison
Learning never stops! While gaining experience on the field, I continue to educate myself through earning certifications.
I'VE WORKED FOR SOME PRETTY COOL COMPANIES & CLIENTS OVER THE YEARS
WHAT PEOPLE SAY
“Erika used her creative talents to promote a unique fundraising event – Laser Tag. She met with the Planning Team to discuss the event and developed a poster that captured everything the team was looking for and more.”
“Erika's work is phenomenal, she has provided Dance Lynchburg with flyers for many of our fundraisers and also advertising for our dance studio. It is work that's catchy and overall the perfect fit for our needing. She was very professional and provided work in a timely fashion. She has done great work for us and I would recommend her to anyone needing these services!”
Director of Operations
(Liberty University Track & Field)
“Erika was a joy to work with on our design needs. She always responded to emails in a timely and professional manner and produced a quality end product. I would highly recommend Erika for any design project.”